National Muscle vs. Local Muscle — Why Size (and Reach) Matter

Picture a single storefront on Main Street competing with a global command center that beams listings to every screen on earth (Illustration #1). A national brokerage:

  • Blasts listings through worldwide syndication feeds (Zillow, Realtor.com, international MLS partnerships) so properties appear in London, Lagos, and Lima simultaneously.

  • Taps referral pipelines in all 50 states + Canada—vital when 1.3 percent of all existing-home sales last year involved foreign buyers who spent $42 billion in the U.S. market. nar.realtornewsweek.com

  • Delivers enterprise-level marketing & tech that a boutique shop simply can’t fund.

Why Global Buyers Change Everything

Buyers no longer shop by ZIP code—they shop by currency strength and visa rules. A French engineer moving for a Tesla gig or a Canadian snowbird eyeing Lake Michigan wants instant, trustworthy data in their language and timezone. If your listing lives only on a Detroit-area IDX feed, you never even enter their consideration set. That’s why coverage across 50 states, three Canadian provinces, and syndication networks is now non-negotiable.

LPT Realty: Rocket-Fuel Growth

  • Launch date: late 2021

  • Current footprint: every U.S. state + Canada in under three years

  • Agent count: 15,000-plus (up 50 % since March alone) businesswire.com

  • Industry accolades: 2024 Inman “Most Innovative Brokerage” & BusinessWire’s “Fastest-Growing Brokerage Ever” businesswire.com

No other brokerage has hit five-figure agent counts that quickly—period. Compass, eXp, even United took nearly a decade to crack those numbers.

LPT vs. Brookstone—The Tale of the Tape

LPT Realty Geographic reachNationwide + CanadaPrimarily MichiganAgent network15,000 +Hundreds (single-state roster) brookstonerealtors.com Growth rate 50 % in six months Modest organic growthT ech/marketing stackCloud-based, revenue share, Listing Power ToolkitsTraditional IDX + in-house marketingBrand visibilityNational media & conferencesRegional reputation

Why Top Producers Like Daryl Wizinsky Defect to LPT

  1. Cost structure: no monthly fee, aggressive splits, revenue share.

  2. Stock & equity options: align agents with brokerage success.

  3. Marketing muscle: done-for-you print + digital kits that land on a seller’s doorstep in 48 hours.

  4. Nationwide referral safety net: send a divorcing Florida client to an LPT partner and collect a referral fee instead of losing them.

The Secret Weapon: Listing Power Toolkits (Illustration #6)

LPT literally owns Listing Power Tools, a white-glove print-plus-text-capture system:

  • 150-320 branded print pieces per listing (flyers, door-hangers, property magazines, sign riders).

  • Built-in text-for-info capture that funnels leads straight into the agent’s CRM.

  • Same-day print/ship on Express kits. rg-lpt.helpscoutdocs.com

Speed to “SOLD”: Marketing That Shaves Days off DOM (Illustration #7)

Agents using the toolkit report:

  • Higher call-back ratios from Just-Listed blasts.

  • Shorter days-on-market because every neighbor, out-of-state relative, and relocating employee sees professional collateral within 72 hours. (Zillow data on premium showcase listings backs up the “sell faster, net more” effect.) zillowgroup.com

Reputation Check: Reviews & Ratings

  • LPT Realty

  • Brookstone Realtors

    • Indeed: 4.0 / 5 overall satisfaction indeed.com

    • Yelp/Google: strong local praise, but far fewer total reviews—and limited to Michigan service radius. yelp.com

(Illustration #8—ratings face-off—coming after the cool-down period.)

The Bottom Line

If your goal is to maximize eyeballs, compress days-on-market, and ride a brokerage’s rocket instead of pushing a bicycle uphill, the evidence is overwhelming: national > local, and LPT > the field.

Brookstone’s boutique feel and Michigan expertise still serve a purpose, but in a market where buyers scroll listings from six time-zones away, size, tech, and global reach win the day.

Ready to list, learn more about Listing Power Toolkits, or talk referral economics?
DM me—or, better yet, see Illustration #5 and call the number on the sign. Let’s move your real estate forward at LPT speed.